{"title":"Prom 2027 Ready to Ship","description":"\u003cp\u003eShop Prom 2027 dresses currently in stock at Vellure Couture® in Northampton. This curated selection highlights styles with confirmed sellable inventory for faster online purchase and private fitting. Availability is shown by size on each product page and can change as pieces sell.\u003c\/p\u003e\u003cp\u003ePrefer to try before you buy? Book a private fitting at our Northampton boutique, 287 Wellingborough Road, Northampton, NN1 4EW.\u003c\/p\u003e","products":[{"product_id":"vc-029-high-low-dress-red","title":"Red High-Low Evening Dress","description":"\u003cp\u003eFierce, fashion-forward, and full of personality — this red high-low evening dress makes a statement without saying a word. The dramatic hemline and bold colour create a look that is perfect for parties, galas, and any occasion where you want to be remembered.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFabric \u0026amp; Construction\u003c\/strong\u003e\u003cbr\u003ePremium fabric | High-low hemline | Fully lined | Couture finish\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr\u003eSelect a listed size to check current availability\u003cbr\u003eNot sure of your size? \u003ca href=\"https:\/\/wa.me\/447344988606\"\u003eBook a private fitting →\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDelivery\u003c\/strong\u003e\u003cbr\u003eDelivery options and charges are shown at checkout.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlterations Available\u003c\/strong\u003e\u003cbr\u003eOur in-house tailoring team offers expert alterations. \u003ca href=\"https:\/\/wa.me\/447344988606\"\u003eBook an alterations appointment →\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003cbr\u003eDry clean only | Store in a breathable garment bag | Avoid direct sunlight\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBook a Private Fitting\u003c\/strong\u003e\u003cbr\u003e📍 Northampton Showroom | 📞 07344 988 606 | \u003ca href=\"https:\/\/wa.me\/447344988606\"\u003eWhatsApp us →\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e🇬🇧 UK Boutique  ·  📍 Northampton Showroom  ·  🔒 Secure Checkout  ·  🚚 Free UK Delivery over £100\u003c\/p\u003e","brand":"Vellure Couture","offers":[{"title":"6 \/ Red","offer_id":57306963837260,"sku":"VCW00104UK-6","price":520.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/0325\/0252\/files\/8348B771-9154-4933-8D88-21B8E75ED7D9.png?v=1777292218"},{"product_id":"vc-032-fringe-dress-nude","title":"Nude Fringe Evening Dress","description":"\u003cp\u003eMovement, texture, and effortless glamour — this nude fringe evening dress is a showstopper that comes alive on the dance floor. Every step creates a cascade of fringe that catches the light, making this the perfect choice for parties, galas, and celebrations.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFabric \u0026amp; Construction\u003c\/strong\u003e\u003cbr\u003ePremium nude fabric | Layered fringe detail | Fully lined | Couture finish\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr\u003eSelect a listed size to check current availability\u003cbr\u003eNot sure of your size? \u003ca href=\"https:\/\/wa.me\/447344988606\"\u003eBook a private fitting →\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDelivery\u003c\/strong\u003e\u003cbr\u003eDelivery options and charges are shown at checkout.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlterations Available\u003c\/strong\u003e\u003cbr\u003eOur in-house tailoring team offers expert alterations. \u003ca href=\"https:\/\/wa.me\/447344988606\"\u003eBook an alterations appointment →\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003cbr\u003eDry clean only | Store in a breathable garment bag | Avoid direct sunlight\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBook a Private Fitting\u003c\/strong\u003e\u003cbr\u003e📍 Northampton Showroom | 📞 07344 988 606 | \u003ca href=\"https:\/\/wa.me\/447344988606\"\u003eWhatsApp us →\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e🇬🇧 UK Boutique  ·  📍 Northampton Showroom  ·  🔒 Secure Checkout  ·  🚚 Free UK Delivery over £100\u003c\/p\u003e","brand":"Vellure Couture","offers":[{"title":"6 \/ Nude","offer_id":57393876500812,"sku":"VCW0098UK-6","price":600.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Nude","offer_id":57306963968332,"sku":"VCW0098UK-8","price":600.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Nude","offer_id":57306964001100,"sku":"VCW0099UK-10","price":600.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Nude","offer_id":57393876533580,"sku":"VCW00100UK-12","price":600.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/0325\/0252\/files\/C56AAFE0-539D-4E3A-8B82-311ECCAC06E6.png?v=1777295185"},{"product_id":"vc-035-couture-gown-olive","title":"Olive Green Couture Evening Gown","description":"\u003cp\u003eSophisticated, unexpected, and utterly refined — this olive green couture evening gown is for the woman with an eye for the extraordinary. A rich, earthy tone that flatters every skin tone, crafted in a floor-length silhouette perfect for galas, dinners, and luxury events.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric \u0026amp; Construction\u003c\/strong\u003e\u003cbr\u003ePremium fabric | Floor-length silhouette | Fully lined | Couture finish\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr\u003eSelect a listed size to check current availability\u003cbr\u003eNot sure of your size? \u003ca href=\"https:\/\/wa.me\/447344988606\"\u003eBook a private fitting →\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDelivery\u003c\/strong\u003e\u003cbr\u003eDelivery options and charges are shown at checkout.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlterations Available\u003c\/strong\u003e\u003cbr\u003eOur in-house tailoring team offers expert alterations. \u003ca href=\"https:\/\/wa.me\/447344988606\"\u003eBook an alterations appointment →\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003cbr\u003eDry clean only | Store in a breathable garment bag | Avoid direct sunlight\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBook a Private Fitting\u003c\/strong\u003e\u003cbr\u003e📍 Northampton Showroom | 📞 07344 988 606 | \u003ca href=\"https:\/\/wa.me\/447344988606\"\u003eWhatsApp us →\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e🇬🇧 UK Boutique  ·  📍 Northampton Showroom  ·  🔒 Secure Checkout  ·  🚚 Free UK Delivery over £100\u003c\/p\u003e","brand":"Vellure Couture","offers":[{"title":"6 \/ Olive Green","offer_id":57306964132172,"sku":"VCW0078UK-6","price":900.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Olive Green","offer_id":57306964164940,"sku":"VCW0079UK-8","price":900.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Olive Green","offer_id":57306964197708,"sku":"VCW0080UK-10","price":900.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/0325\/0252\/files\/76AC22C2-1A03-459A-B370-78553C581B22.png?v=1777292363"},{"product_id":"vc-042-embellished-gown-crystal","title":"Teal Blue Crystal Bodice Evening Gown","description":"\u003cp\u003eA floor-length teal blue evening gown with a strapless sweetheart neckline, a crystal-embellished bodice and a softly draped skirt. The silhouette shown in the photographs is suitable for formal evenings and special occasions.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr\u003eSelect the listed size to check current availability. For fit or alteration enquiries, contact our Northampton boutique before ordering.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDelivery\u003c\/strong\u003e\u003cbr\u003eDelivery options and charges are shown at checkout.\u003c\/p\u003e","brand":"Vellure Couture","offers":[{"title":"One Size \/ Teal Blue","offer_id":57306964689228,"sku":"VCW0033UK-O","price":550.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/0325\/0252\/files\/IMG-2509.png?v=1777378750"},{"product_id":"vc-049-bodycon-dress-blue","title":"Cobalt Bodycon Evening Dress","description":"\u003cp\u003eBold, sleek, and unapologetically glamorous — the Cobalt Bodycon Evening Dress is designed for the woman who wears confidence as her finest accessory. The rich cobalt hue commands attention with electric intensity, while the figure-hugging silhouette creates a powerful, modern statement that is impossible to overlook.\u003c\/p\u003e\u003cp\u003eDesigned for evening events, luxury parties, and galas where presence is everything.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePremium stretch fabric in rich cobalt\u003c\/li\u003e\n\u003cli\u003eBodycon, floor-length silhouette\u003c\/li\u003e\n\u003cli\u003eSelect a listed size to check current availability\u003c\/li\u003e\n\u003cli\u003eAsk our Northampton boutique about alteration options before ordering\u003c\/li\u003e\n\u003cli\u003eAvailable to try at our Northampton boutique by private appointment\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eCobalt doesn't whisper. It announces.\u003c\/em\u003e\u003c\/p\u003e","brand":"Vellure Couture","offers":[{"title":"40 \/ Cobalt Blue","offer_id":57393133093196,"sku":"VCW0026UK-40","price":450.0,"currency_code":"GBP","in_stock":true},{"title":"44 \/ Cobalt Blue","offer_id":57393133125964,"sku":"VCW0027UK-42","price":450.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/0325\/0252\/files\/IMG-2846.jpg?v=1777556750"},{"product_id":"vc-052-gold-satin-gown-gold","title":"Gold Satin Evening Gown","description":"\u003cp\u003eTimeless, luminous, and effortlessly glamorous — this gold satin evening gown is the ultimate in classic luxury. The fluid satin drapes beautifully over the body, catching the light with every movement. A versatile statement piece for black-tie events, galas, and luxury occasions.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFabric \u0026amp; Construction\u003c\/strong\u003e\u003cbr\u003ePremium gold satin | Fluid silhouette | Fully lined | Couture finish\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr\u003eSelect a listed size to check current availability\u003cbr\u003eNot sure of your size? \u003ca href=\"https:\/\/wa.me\/447344988606\"\u003eBook a private fitting →\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDelivery\u003c\/strong\u003e\u003cbr\u003eDelivery options and charges are shown at checkout.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlterations Available\u003c\/strong\u003e\u003cbr\u003eOur in-house tailoring team offers expert alterations. \u003ca href=\"https:\/\/wa.me\/447344988606\"\u003eBook an alterations appointment →\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003cbr\u003eDry clean only | Store in a breathable garment bag | Avoid direct sunlight\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBook a Private Fitting\u003c\/strong\u003e\u003cbr\u003e📍 Northampton Showroom | 📞 07344 988 606 | \u003ca href=\"https:\/\/wa.me\/447344988606\"\u003eWhatsApp us →\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e🇬🇧 UK Boutique  ·  📍 Northampton Showroom  ·  🔒 Secure Checkout  ·  🚚 Free UK Delivery over £100\u003c\/p\u003e","brand":"Vellure Couture","offers":[{"title":"38 \/ Gold","offer_id":57306965246284,"sku":"VCW00023UK-38","price":550.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/0325\/0252\/files\/IMG-2840.jpg?v=1777556547"},{"product_id":"vc-053-emerald-beaded-gown-green","title":"Emerald Beaded Evening Gown","description":"\u003cp\u003eOpulent, jewel-toned, and breathtakingly detailed — this emerald beaded evening gown is a masterpiece of couture craftsmanship. Every bead is hand-applied to create a shimmering surface that glows under any light, making this the ultimate choice for the most prestigious occasions.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFabric \u0026amp; Construction\u003c\/strong\u003e\u003cbr\u003ePremium fabric | Hand-applied bead embellishments | Floor-length silhouette | Fully lined | Couture finish\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr\u003eSelect a listed size to check current availability\u003cbr\u003eNot sure of your size? \u003ca href=\"https:\/\/wa.me\/447344988606\"\u003eBook a private fitting →\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDelivery\u003c\/strong\u003e\u003cbr\u003eDelivery options and charges are shown at checkout.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlterations Available\u003c\/strong\u003e\u003cbr\u003eOur in-house tailoring team offers expert alterations. \u003ca href=\"https:\/\/wa.me\/447344988606\"\u003eBook an alterations appointment →\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003cbr\u003eDry clean only | Store in a breathable garment bag | Avoid direct sunlight\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBook a Private Fitting\u003c\/strong\u003e\u003cbr\u003e📍 Northampton Showroom | 📞 07344 988 606 | \u003ca href=\"https:\/\/wa.me\/447344988606\"\u003eWhatsApp us →\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e🇬🇧 UK Boutique  ·  📍 Northampton Showroom  ·  🔒 Secure Checkout  ·  🚚 Free UK Delivery over £100\u003c\/p\u003e","brand":"Vellure Couture","offers":[{"title":"6 \/ Emerald Green","offer_id":57306965311820,"sku":"VCW0020UK-6","price":850.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Emerald Green","offer_id":57394107023692,"sku":"VCW0021UK8","price":850.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Emerald Green","offer_id":57394107056460,"sku":"VCW0022UK-10","price":850.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/0325\/0252\/files\/IMG-2837.jpg?v=1777556438"},{"product_id":"vc-054-pleated-gown-turquoise","title":"Turquoise Pleated Evening Gown","description":"\u003cp\u003eVibrant, fluid, and utterly captivating — this turquoise pleated evening gown is a celebration of colour and movement. The rich turquoise tone and flowing pleated fabric create a look that is both striking and graceful, perfect for galas, weddings, and luxury events.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFabric \u0026amp; Construction\u003c\/strong\u003e\u003cbr\u003ePremium pleated fabric | Vibrant turquoise | Fluid drape | Fully lined | Couture finish\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr\u003eSelect a listed size to check current availability\u003cbr\u003eNot sure of your size? \u003ca href=\"https:\/\/wa.me\/447344988606\"\u003eBook a private fitting →\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDelivery\u003c\/strong\u003e\u003cbr\u003eDelivery options and charges are shown at checkout.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlterations Available\u003c\/strong\u003e\u003cbr\u003eOur in-house tailoring team offers expert alterations. \u003ca href=\"https:\/\/wa.me\/447344988606\"\u003eBook an alterations appointment →\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003cbr\u003eDry clean only | Store in a breathable garment bag | Avoid direct sunlight\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBook a Private Fitting\u003c\/strong\u003e\u003cbr\u003e📍 Northampton Showroom | 📞 07344 988 606 | \u003ca href=\"https:\/\/wa.me\/447344988606\"\u003eWhatsApp us →\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e🇬🇧 UK Boutique  ·  📍 Northampton Showroom  ·  🔒 Secure Checkout  ·  🚚 Free UK Delivery over £100\u003c\/p\u003e","brand":"Vellure Couture","offers":[{"title":"40 \/ Turquoise","offer_id":57306965344588,"sku":"VCW0019UK-40","price":495.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/0325\/0252\/files\/IMG-2588.png?v=1777388453"},{"product_id":"vc-060-pink-satin-gown-pink","title":"Pink Satin Evening Gown","description":"\u003cp\u003eSoft, romantic, and undeniably luxurious — this pink satin evening gown is the epitome of feminine elegance. The delicate pink satin drapes beautifully, creating a fluid silhouette that is both graceful and glamorous. Perfect for weddings, galas, and luxury occasions.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFabric \u0026amp; Construction\u003c\/strong\u003e\u003cbr\u003ePremium pink satin | Fluid silhouette | Fully lined | Couture finish\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003cbr\u003eSelect a listed size to check current availability\u003cbr\u003eNot sure of your size? \u003ca href=\"https:\/\/wa.me\/447344988606\"\u003eBook a private fitting →\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDelivery\u003c\/strong\u003e\u003cbr\u003eDelivery options and charges are shown at checkout.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlterations Available\u003c\/strong\u003e\u003cbr\u003eOur in-house tailoring team offers expert alterations. \u003ca href=\"https:\/\/wa.me\/447344988606\"\u003eBook an alterations appointment →\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003cbr\u003eDry clean only | Store in a breathable garment bag | Avoid direct sunlight\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBook a Private Fitting\u003c\/strong\u003e\u003cbr\u003e📍 Northampton Showroom | 📞 07344 988 606 | \u003ca href=\"https:\/\/wa.me\/447344988606\"\u003eWhatsApp us →\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e🇬🇧 UK Boutique  ·  📍 Northampton Showroom  ·  🔒 Secure Checkout  ·  🚚 Free UK Delivery over £100\u003c\/p\u003e","brand":"Vellure Couture","offers":[{"title":"38 \/ Pink","offer_id":57306965803340,"sku":"VCW0010UK38","price":420.0,"currency_code":"GBP","in_stock":true},{"title":"44 \/ Pink","offer_id":57306965836108,"sku":"VCW0011UK-44","price":420.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/0325\/0252\/files\/IMG-2583.png?v=1777388371"},{"product_id":"blush-crystal-sculpted-evening-gown","title":"Crystal Sculpted Evening Gown","description":"\u003cp\u003eArchitectural in design, the Crystal Sculpted Evening Gown brings a structured silhouette and crystal detailing to formal occasions.\u003c\/p\u003e\u003cp\u003eAvailable in Blue and Pink, with sizes shown in the product selector. 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